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Fashion Marketing Manager Job Description

Fashion Marketing is all about the promotion goods and services to potential clients in they the hope that they will buy from you.

Marketing has many aspects including…

  • Social media
  • Copywriting
  • Writing
  • E commerce
  • Sales/retail
  • User experience
  • Advertising commercials etc

There is a visual and written aspect to the range of marketing materials that can be created. They can be published online or offline.

What does a fashion marketing manager do?

That depends on the size of the company.

In larger companies, fashion marketing managers tend to deal with

  • coordinating team efforts
  • administrative tasks of having meetings and filling reports
  • reporting to company leadership
  • answering for meeting/missing campaign targets

In smaller business, a fashion marketing manager may have a more hands on role, performing duties such as…

  • website management
  • copywriting
  • content writing
  • social media management
  • advertising
  • coordinating/hiring vendors to outsource this work or complete it inhouse
  • give direction to marketing activities
  • marketing campaigns
  • market research

Required education & training for a fashion marketing manager

To become a fashion marketing manager, most companies ask for a degree or masters in the following…

  • Marketing
  • Business
  • Communications
  • Design or
  • A related field (in this case fashion)

Live Example: Fashion Marketing Job Description

Let’s look at a fashion marketing manager job description together. So you can understand what this role is all about. Copied & pasted from LinkedIn into Microsoft word for further study.Copied & pasted from LinkedIn into Microsoft word for further study
Let’s look at a fashion marketing manager job description together. So you can understand what this role is all about. Copied & pasted from LinkedIn into Microsoft word for further study.Copied & pasted from LinkedIn into Microsoft word for further study
Let’s look at a fashion marketing manager job description together. So you can understand what this role is all about. Copied & pasted from LinkedIn into Microsoft word for further study.Copied & pasted from LinkedIn into Microsoft word for further study

Some job descriptions are more detailed than others. Those can run on for several pages of text. The example above is one such. But this is a good thing as it gives you a clearer idea of how to create your resume.

It also gives you a better chance to …

Study The Job Description

Whilst there is software available to scan a job description for keywords, the application of that data will always have to strike that balance of pleasing the human recruiter as well as the ATS system.

If you’d like to see all this put into action, check out this fashion marketing resume example.