(Los Angeles, CA)
Dedicated and collaborative Public Relations Manager with six years of experience creating and managing PR campaigns across various industries in agency and in-house settings. Proven success in strategizing, managing, and implementing creative media strategies and measuring results including KPI and reaching awareness across traditional media and digital channels.
media Marketing Communications Strategist
Mayweather Boxing + Fitness | Dec 2020 - present
Supervised $36K budget and day-to-day customer success and retention program, including internal and external operations, developing strategic plans for developing the customer service function within our fitness studio.
Crafted and executed a social media marketing campaign that increased monthly website traffic by 65%
Launched and grew five social media communities, and increased engagement growth was 45% higher than the average.
Maintain and crafted social media content weekly, including website, Facebook, Instagram, Pinterest, and TikTok
Public Relations Manager
NL by Nichole Lynel (Nordstrom) | March 2020-Jan 2022
Arranged and executed a Nordstrom X NL by Nichole Lynel collaboration campaign that helped secure 50+ media placements and boosted social media presence by 50%.
Trusted with weekly email reports and communication to clients, internal stakeholders, and supporting team members
Supported Lead Publicist and Nordstrom team with media previews, influencer
PR boxes, product placement, red carpet events, and launch campaigns.
Performed administrative duties including sample inventory, tracking packages, and handling call agendas, company calendar, mailings, event recaps, and drafting correspondence.
Public relations Assistant
Allied Integrated Marketing | Jan 2019 – Dec 2020
Promoted national and local publicity campaigns for major film studios, with clients including Walt Disney Studios, Universal Pictures, Warner Bros., Paramount, and Sony Screen Gems.
Collaborated with Vice President and Senior Publicist to maintain 500+ contacts from PR master lists and PR gifting list, the brand room, press samples, samples database, and social media accounts through Cision
Performed administrative and management tasks, including organizing conference calls, team meetings, call agendas and recaps, PR invoices processing, expenses, deliveries, and shipments.
Researched new interest in industry-related news and campaign initiatives for upcoming projects
Formulated and distributed 20 weekly one-sheets, meeting notes, and publicity proposals using Google Docs, Microsoft PowerPoint, and Word.
Public relations Assistant
Cynique Evoule Runway Series | Sept 2013 – Dec 2018
Assisted and supported staff with marketing processes, including event planning and production, sponsorship, and on-site event support and logistics such as New York fashion week, Paris fashion week, and charity fashion show "Doctors on the Runway."
Managed seasonal event and philanthropy budgets, including planning, sourcing, negotiations, billing, and ROI reporting
Advised and implemented training for 10+ interns and volunteers for the company
Provided event logistics assistance, including car service coordination, vendor relations, editorial engagement, and event aesthetics
Created and managed social media content for Facebook, Instagram, and Twitter while increasing following by 15% through PR and marketing tactics.
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